We took the age-old idea of tea time as the time to relax, reset and align. Tea time is time to focus on the things that truly matter but are often eclipsed by less meaningful, more spectacular things.
We gave a contemporary twist to this idea through slogans and gradients. We don't want to "talk" too much. The tea will do the talking for us. And, at the end of the day, tea time doesn't have to be for talking. A little silence goes a long way.