Webinar: How to Productize a Service in 2024
Service productization can be the key to scaling your service business profitably. In this webinar, our Creative Director shares our sanity-saving service productization framework.
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What's Service Productization?
Productized services are services structured with the clarity and precision of a product. This includes:
- A clear and specific value proposition.
- Defined pricing structures.
- Streamlined processes for onboarding clients, gathering feedback, and facilitating additional sales.
- Standardized procedures for delivering the service.
Essentially, productizing services transforms them into distinct, clearly outlined solutions, as opposed to broad, ambiguous offerings.
"Productization" is the process of stripping down non-essentials, systematizing workflows, defining positioning, and turning a vaguely defined service into a goal-oriented & predictable solution.
Want to learn the basics?
Prevent Common Mistakes & Prepare to Launch
On this webinar, we'll cover:
- How service productization prevents scope creep
- The link between pricing & scope for productized services
- How productization impacts sales
- Productization as the cornerstone for better messaging
- A terrible service productization example - and what you can learn from it
- Our productization framework
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Meet the Speaker
Aaron Marco Arias is Postdigitalist's co-founder & creative director. Aaron is a designer, marketer and consultant with international experience in organic growth and DesignOps. Since 2018, he collaborates with marketing & product teams in the B2B SaaS ecosystem.