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Should you hire a GTM engineer?
Marketing and sales roles are being rebranded as technical positions, and the “GTM engineer” is the most visible case. This article explains what the role actually does, why demand for it grew more than 5,000% in a year, and when it makes sense to add one to your team.
Postdigitalist tracks how ideas build markets
Postdigitalist is a content studio + bilingual, practitioner-led publication about technology, startups, and the people building them.
We bring together operators, consultants, researchers, and founders from across the English- and Spanish-speaking tech worlds to understand what’s changing, how new narratives shape markets, and how companies can act on them.
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