Blockchain SEO agency

From mid-2024, we've been complementing the content marketing capabilities of one of LATAM's crypto leaders. This case study focuses on one of the most successful projects of our partnership, the reactivation of the company's email marketing program.

Goals

• To activate users that never made their first deposit
• To trigger new deposits from active users
• To re-engaged churned customers

Scope

• Development of  6 monthly newsletters (from August to January), in two languages: Spanish & English - delivered to relevant user segments & repurposed as explanatory YouTube videos.

Our role

• Consulting
• Content strategy
• SEO strategy
• Bilingual content writing

Results

Top commercial result: 124% total campaign ROI

Other results include:

• 24k-13k opens per email: Each email received thousands of opens, with a CTA click-through rate of 11%.
• >400 first-time deposits: Over 400 first-time user activations have been attributed to this campaign.
• Four-digit increase in video views: All videos developed within this campaign far outperform the rest of the content on the company's YouTube channel.

What does a crypto-specialized SEO agency do that a generalist agency can’t?

Crypto is a very unique industry - not just because of the technology, which can be abstract and difficult to grasp, but also because of its distinct cultural code. It stems from a particular way of understanding the internet, which shapes how marketing works in the space.

The tone and dynamics of crypto marketing - especially content marketing - differ significantly from those in other sectors. You're working within an ecosystem where social dynamics and the relationship between people and brands are fundamentally different.

For example, you have headless brands, and community building is a major priority. In most industries, loyalty is measured by repeat purchases. In crypto, loyalty is more complex and often tied to governance, participation, and ideological alignment.

That’s why it’s crucial to work with an agency made up of industry insiders - people who truly understand the space and can navigate its nuances effectively.

How does Postdigitalist differ from other crypto SEO agencies?

Postigitalist stands apart from other crypto agencies because we don’t only work in crypto. It’s one of our favorite sectors, yes - but we also work across industries with very different marketing playbooks. That means we don’t just follow the usual formulas being used in crypto.

Our hybrid background gives us the perspective, tools, and mindset needed to truly innovate. We’ve been working with crypto companies since 2020, and over time we’ve built a solid track record across the space: from large platforms and nonprofits to community-led and bootstrapped projects.

That range of experience allows us to bring flexible, strategic insight into every collaboration - whether you're scaling a new protocol or building a DAO from the ground up.

How do you handle the fast-moving nature of crypto news and algorithm updates?

Of course, we stay up to date with the Google algorithm—and any other algorithms we need to work with and optimize content for. But just as importantly, we stay current with the crypto ecosystem because we’re crypto users ourselves.

We don’t just follow the news—we actively participate in communities across the space. That means we’re not only informed, but also connected. We have both the professional and personal networks to stay on top of what’s happening in the industry, as it evolves in real time.