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The Current Thing

The Current Thing

The Labubu Mystery Box Revolution: What Tech Startups Can Learn from a $22.7B Toy Craze | The Current Thing #7

How is Labubu reshaping UGC and gamification? What can tech startups learn from Pop Mart? Find the answers in this issue of The Current Thing.
Aaron Marco Arias
•
July 4, 2025
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The Current Thing

AI Adoption & SaaS Consolidation | The Current Thing #6

Explore 3 scenarios on how generative AI is reshaping SaaS: vibe-coding, consolidation, and the rising cost of AI-enhanced tools.
The Current Thing

Meta Is Bringing Ads to Whatsapp + Search Everywhere Optimization | The Current Thing #5

Discover Meta's plan for bringing advertisements to WhatsApp + why Search Everywhere Optimization is the SEO alternative you've been looking for.
The Current Thing

How to Build Brand Loyalty in the Age of Over-Optimization | The Current Thing #4

Tired of bland, playbook-driven marketing? Discover how top brands are ditching outdated tactics for loyalty-building strategies like brand worlding, rewards programs, and zero-party data collection in the AI era.
The Current Thing

The AI SaaS Hype Is Real—But Do You Really Need Another Tool? | The Current Thing #3

AI is flooding the SaaS and SEO landscape—but strategy still wins. This deep dive unpacks the illusion of automation, the rise of programmatic SEO, and why clear thinking beats flashy tools.
The Current Thing

Figma AI, Webflow Cloud & The New Design Ecosystems | The Current Thing #2

Discover how Figma AI, Webflow Cloud & AI design tools are reshaping creative workflows and redefining the role of designers and devs.
The Current Thing

Google Updates AI Features: Will your traffic drop again? | The Current Thing #1

Discover how Google's latest AI-powered search features, including AI Mode and Gemini integration, could impact your website traffic. And how to adapt.