The Programmatic SEO Handbook

Can I hire Postdigitalist as my programmatic SEO agency?

At Postdigitalist, we offer programmatic SEO consulting, guiding your execution team from ideation to deployment. We embed into your existing team and complement their expertise.

What is programmatic SEO?

Programmatic SEO is an SEO tactic that consists of creating pages with a similar structure, targeting keywords with the same root. These pages share the same template, but are filled with carefully curated dynamic content.

My website's new: Is it the right time to invest in programmatic SEO?

You can invest in programmatic SEO at any stage of your journey. But, we often recommend complementing programmatic SEO content with a strong, brand-building blog.

Will programmatic SEO lead to duplicate content?

The use of templates can lead to duplicate content - but we'll ensure that's never the case. We always make sure our templates include enough dynamic content to deliver unique value.

What results should I expect?

When leveraged correctly, programmatic SEO can significantly increase your qualified organic traffic. Some of our most successful clients have leveraged programmatic SEO to create hundreds of high-ranking pages, to which they owe thousands of monthly visits.

Is programmatic SEO black hat?

When done correctly, programmatic SEO isn't a black hat SEO tactic. Some of the most successful startups in the world (such as Mubi, Zapier & Canva) use programmatic SEO to deliver value at scale. As long as each page is fully unique & high-value, programmatic SEO will be far from a black hat tactic.

Does programmatic SEO still deliver results despite Google's recent changes?

Google's recent algorithm updates have been significant, aiming to prevent the proliferation of low-quality but high-ranking AI content. We've taken note of these changes, and stay commited to maintaining high standards in research, production & quality assurance. When done right, programmatic SEO remains a powerful content-led growth strategy.