Fintech content marketing agency

The Challenge

By early 2023, Firmaway—a LATAM-based LLC incorporation and tax filing platform—was competing in a saturated legaltech market, where generic service positioning and limited organic visibility hindered their growth. Despite having deep expertise, much of their knowledge remained siloed, and their brand lacked cultural distinctiveness.

Spanish-speaking entrepreneurs across LATAM were increasingly turning to international business formation, driven by economic instability, digital nomadism, and the rise of remote-friendly business models. However, existing content in the LLC formation space was either U.S.-centric or overly transactional. There was a widening gap between what LATAM entrepreneurs needed—credible, culturally aware guidance—and what the market offered.

The stakes: Firmaway aimed to move beyond transactional service delivery and position itself as the definitive authority on international entrepreneurship for Spanish-speaking audiences. To do so, it needed to unlock its internal knowledge base, shift its market perception, and build a culturally resonant, scalable lead-generation engine.

Predict

Cultural Intelligence & Opportunity Mapping

Through trend analysis and search behavior research, we uncovered an underserved market for Spanish-language LLC content that spoke directly to LATAM entrepreneurs' realities.

Key Insight: Educational authority—not salesy messaging—was the currency of trust. Spanish-speaking entrepreneurs were actively seeking depth, clarity, and cultural understanding, not more marketing.

Additional Predictive Insights:

• Clear, accessible and use case-specific educational content would create a defensible moat
• Internal knowledge could be repositioned as public cultural capital
• LATAM trust mechanisms depended on demonstration of expertise and transparency, not just branding

Plan

Core Positioning: “Firmaway provides LATAM entrepreneurs with the infrastructure they need to make international expansion possible. This narrative framed Firmaway not just as useful, but as essential to the modern LATAM entrepreneur’s journey.

Narrative Architecture Elements

• Built an educational journey from idea to international expansion
• Emphasized cultural understanding of LATAM-specific legal and economic challenges
• Integrated thought leadership into every stage of the client relationship

Infrastructure Planning

• Developed a knowledge base strategy that transformed internal expertise into public value
• Integrated SEO, content ops, email marketing, and PR around a shared narrative
• Designed multi-format content workflows (text, video, email) optimized for discovery and trust
  
  

Execute & Manage

Cultural Moment Orchestration

We executed a fully integrated campaign to turn Firmaway into a cultural authority:

• Created educational content hubs targeting a wide scope of relevant customer challenges
• Deployed an SEO-led editorial calendar mapped to search behavior and entrepreneurial milestones
• Launched thought leadership PR initiatives in LATAM business media
• Designed and deployed nurture email sequences rooted in client education, not sales

• Timed content drops to coincide with regulatory updates and economic shifts
• Created milestone-based storytelling (e.g., starting a business, tax deadlines, U.S. expansion)
• Embedded visual content to meet the preferences of video-first audiences

Scope of Partnership

This engagement with Firmaway represented one of our most comprehensive organic growth transformations, combining deep cultural insight with a full-stack content execution strategy.

Strategic Consulting

• Cultural trend forecasting and narrative development
• Spanish-language search behavior and competitive landscape analysis
  Authority-building roadmap tailored to LATAM entrepreneurship dynamics

Content Strategy & Operations

• Editorial strategy design and content calendar execution
• SEO research and keyword ecosystem development
• Internal knowledge mapping and transformation into public content assets

Multi-Channel Execution

• Production of SEO-optimized guides, explainers, and thought leadership pieces
• Planning and optimization of video content aligned with visual engagement trends
• Email nurture sequences designed for relationship building and client retention

Media & PR Positioning

• Strategic media outreach to LATAM business outlets
• Ongoing positioning support for Firmaway’s leadership team
• Campaigns synced with regulatory changes and entrepreneurial milestones

Ongoing Management & Adaptation

• Continuous keyword strategy evolution
• Search behavior monitoring and content performance optimization
• Feedback integration from client interactions and audience behavior

The Postdigitalist Differential in Action

• Beyond Traditional Content Marketing:  While competitors ran boilerplate blog campaigns, we built a high-value resource anchored in trust and educational depth.
• Cultural Intelligence: Our understanding of LATAM entrepreneurial identity enabled us to craft content that didn’t just inform—but guided, reassured, and empowered.
• Research-First Execution: From SEO to PR, every decision was driven by cultural insight and search behavior analysis—not guesswork.
• Sustainable Growth Engine: Rather than short-term content spikes, we created a scalable, evolving educational infrastructure that positioned Firmaway as the long-term category leader.

Long-Term Impact

Firmaway now stands as a go-to authority in international entrepreneurship for the Spanish-speaking world. Its growth engine is fueled by cultural trust, not just ad spend—and its narrative strength has laid the groundwork for expansion into new service areas and deeper client relationships.

Result: A company that moved from functional utility to cultural relevance—turning expert knowledge into influence, leads, and loyalty.