Fintech content marketing agency

In early 2023, after creating a co-branded content hub together, we started collaborating with Firmaway, a platform that provides LLC incorporation and tax filing services to entrepreneurs from all around the world. Firmaway has an especially resounding presence in LATAM, with Organic being its largest lead generation channel.

Goals

• To strengthen Firmaway's relationship with current clients, by providing them with content that helps them meet their goals and make the most out of Firmaway's offer
• To increase the number of organic leads that Firmaway gets MoM
• To turn Firmaway's internal knowledge base into public content hubs that help establish the brand as the go-to Spanish language authority on LLC formation and international entrepreneurship

Our Role

• SEO consulting
• Editorial strategy
• Email marketing consulting
• Content production
• Video SEO
• Screenwriting
• Video production assistance
• PR

‍Results

• 400+ new organic leads in 2023
• 425% increase in organic traffic YoY
• 3x increase in top 3 keywords YoY
• An average 30% increase in organic lead acquisition, Quarter over Quarter.
• Consistent increase in organic visibility, while competing for 500+ new keywords since the beginning of our partnership.
• 83% increase in top 3 organic keywords.

The Client’s Perspective

“I was very doubtful that someone could produce high-quality content about what we do, I had become extremely distrustful. But not only did you meet my expectations, I'd say that you even surpassed them. I want to continue along this path. Expand the areas of collaboration and conduct new experiments. I love the fact that you're as committed to lead generation as I am. Other vendors usually focus on their output, but not on the result that the client wants, which is increasing sales. You're different in that sense and that's something I really like.” - Ernesto Cettour, Founder & CEO