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Drop N°2
Free
Originally released on the 28th of May, 2025.
Download our second drop and receive four memos with a deep dive into the future of consumer strategy.
This drop includes:
✦ Books as merch: Hardcover is the new handbag. Books are back, not just to read, but to signal. Prestige, taste, and status, bound and printed.
✦ AI companions: They’re here, they’re emotional, and they’re sticky. And they’re more Her (2013) than Clippy the Clip.
✦ Young luddites: Gen Z hates social media… while living on it. A love-hate saga brands need to decode fast.
✦ Snus are for girls: Motorsport girlies, TikTok trends, and the new pink frontier of nicotine.