Launching a tokenized film production

How we achieved a $640k launch day through brand storytelling

Client
The Infinite Machine
Industry
Crypto
Scope
Brand, Web, Community
Year
2021

In late 2021, we collaborated with The Infinite Machine, a multi-client NFT project that aimed to fund a movie production through an NFT collection with 10,499 unique pieces.

Scope

As one of our most comprehensive partnerships to date, the project involved:

  • Consulting
  • Community strategy
  • Linkbuilding & PR 
  • Content creation
  • Brand strategy 
  • Brand identity
  • Web design 
  • Web development

Our Role

We set the project foundations in under 30 days, by:

  • Establishing a communication strategy that properly framed TIM as one of the most culturally relevant projects in the Ethereum ecosystem.  This was achieved through a combination of original content and media partnerships.
  • Building a brand identity that represented both the art project and the movie, during its earliest stages
  • Applying that identity to an intuitive, Web3-ready website.
  • Garnering a whitelist of potential buyers and building a sense of community ownership through activations on Twitter, Telegram & Discord.

Our first month online was an adventure. Throughout November 2021 we managed to grow our community to 3.5k on Twitter & Discord.

Our partnership ended shorty after the OG Sale, which took place on December 20, 2021, 00:00 UTC. With a price of 0.08 ETH per NFT, the entire minted batch was sold in under 28 hours.

The OG Sale resulted in an initial fundraising of 640K USD.

Results

  • 205,8% growth rate in our social media channels, with 445k interactions with our content in November 2021 alone.
  • 474 backlinks from 104 referring domains.
  • An immediate sell-out on the first OG Sale from the NFT Collection, raising 168 ETH (U$D 640k).
  • 85x campaign ROI