Decentralization is revolutionizing the way the art industry is observed and financed. With DeFi, audiences are no longer mere observers but can become active participants in projects that they are passionate about. And that’s exactly what we did.
A collection of 10,499 NFTs, designed by emerging artists from countries where DeFi has changed the game rules, will in part fund Vitalik Buterin’s and its crew first-ever film appearance, based on Camila Russo's best-selling book.
This art project represented a cultural windshield moment in itself and didn’t come without its challenges.
We had to:
At Postdigitalist we design holistic solutions that have a domino effect throughout a project. As we solved the first challenge, the rest began falling into place.
What did we do?
In the first two months of our collaboration, we achieved: