Crypto SEO case study: +61% traffic boost and +2K conversions without publishing a single blog post
In 2025, we relaunched Bitso's blog, boosting the impact of a previously underutilized marketing asset. We collaborated with the content team & creative studio across content strategy, SEO and UX, to release a high-performing and on-brand blog MVP in time for Bitso's brand relaunch.
Before
- Duplicate content
- A high volume of content, but very few conversions per post
- Very fallible conversion tracking
- Long and inefficient content production processes
- Inconsistent quality standards
After
- A smaller but high-performing content collection
- Dozens of thin and outdated pieces, consolidated into high-performing, product-led guides
- Granular user behavior tracking via PostHog
- Semi-automated SEO briefing & content production workflows
- Well-documented, product-led content standards
Results
+41%
Organic traffic increase
+2,000
Conversions since launch
+50,000
Organic users since launch
+200
posts consolidated and revamped
"Our blog revamp collaboration has been invaluable. The whole team has actively taught us how to manage tasks we previously outsourced entirely. Their willingness to share knowledge and empower our team has been a game-changer, genuinely scaling our internal capabilities. Although the project is ongoing, we're already in a great place, and we're excited to see the final results."
Susana Baquero Ospina, Content Marketing Manager at Bitso