Crypto email marketing + video SEO case study: Monetizing 400+ users with a single campaign
In mid-2024, one of Latin America's leading cryptocurrency platforms partnered with us to revitalize their dormant email marketing program. Through 6 newsletters + complementary YouTube videos, we engaged thousands of users, inspiring over 400+ to make their first deposit.
Before
- Newsletters were overly product-focused, sharing low-stakes updates to disinterested segments.
- YouTube videos were seen as collateral for other marketing initiatives, not a channel worth focusing on.
After
- Developed email as a distribution channel for news analysis content, engaging users with fresh, high-value information.
- Helped elevate the company's YouTube channel to a forum for insightful, time-sensitive discussions about crypto & finance.
- Combined email + video efforts, resulting in a highly engaging campaign that actually inspired users to convert.
Results
124%
Campaign ROI
400+
First-time deposits directly attributed to this campaign
60K+
Video views
11%
Average email CTR
No items found.