Linkbuilding

Is Linkbuilding even worth it? Unpopular opinions that get results

Last updated: May 22, 2025
Written by Victoria Lescano
Linkbuilding

Intro

Last updated: May 16, 2025
Written by Victoria Lescano
Victoria Lescano
Victoria is Content Production Lead at Postdigitalist.

If you're leading growth, chances are you've already invested in great content, a solid site, maybe even a few media buys. But SEO…may still feel like a black box.

This is where link building comes in: quietly powerful, often overlooked, and frankly, misunderstood.

For many businesses, link building is still the missing piece of the marketing puzzle, often overshadowed by quick-win tactics. Yet this approach is essential for long-term search visibility. Search engines view each quality backlink as a vote of confidence in your content, elevating your site’s authority over time. 

Nevertheless, link building has also earned a bad reputation due to its association with overpromises, underdelivery, and spammy tactics that can put brands at risk. So, is link building even worth it in 2025? The short answer is yes. 

Consider that around 96% of all web pages get zero organic traffic primarily because they have no backlinks at all. In fact, we asked over 100 SEO specialists how important they considered link-building to be.

  • 27% of them consider link-building to be an essential part of their SEO strategy
  • 42% of them believe it to be a huge advantage
  • 11% say that it's fairly important
  • 20% report that content is far more important

Without a strong backlink profile, even great content can remain virtually invisible online. And we can go into detail on why link building remains relevant and how to drive a criterion-driven strategy for lasting results.

In the pages ahead, we’ll cover the core elements of a successful link-building strategy, including:

Is link building even worth it

Why link building is a critical (and often underleveraged) component of long-term online visibility.

White Hat Link-Building & Common Pitfalls to Avoid

How to spot real, white-hat strategies from stuff that gets you penalized.

Popular link-building approaches 

A detailed look at some popular link-building approaches: Digital PR, scholarship link building, lead generation, and guest posting— including when and how to implement each for actual results.

Link Building Metrics [+Expert’s Criteria]

How to understand link-building metrics and how to assess them based on expert criteria.

Bottom line: 6 Link Building Strategies

Link building strategies, including the essential dos and don’ts, for creating a sustainable and high-impact link profile.