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How to Measure Brand Health Without Relying on Vanity Metrics

Discover practical ways to measure brand health using actionable metrics instead of vanity numbers. Learn top strategies tailored for early-stage startup founders and marketers managing online reputation and brand growth.

Circe Galanternik

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Brand Management in 2025 & Beyond: Keeping Up the Pace

Explore essential brand management strategies for 2025, including AI-driven personalization, purpose-driven branding, and actionable guidelines for startup founders to thrive in a rapidly evolving market.

AI Can Write It Faster. But Can Your Team Still Think It Through? The Hidden Cost of AI-First Marketing

AI can scale content fast—but can it think it through? Explore how overreliance on automation risks brand sameness, diluted strategy, and critical thinking loss. Learn how to future-proof your marketing.

Brand Positioning vs. Messaging: The Costly Startup Mistake Tech Leaders Must Avoid

Learn the difference between brand positioning and messaging for mid-market tech companies. Understand why confusing them costs startups market share, and how to build a scalable, differentiated brand strategy.

Two Social Listening & P2X-Powered Rebrands: Online Reputation Management in Action

Explore actionable lessons from the rebrands of Gen-Z news portal Envica and DeFi protocol Exactly, revealing how social listening transformed their online reputation and brand protection.

The Future of Marketing in an Age of AI and Digital Fatigue

Discover how Allianz Argentina’s Julieta Fondeville blends marketing, CX, and ESG to lead brand transformation in a time of AI, crisis, and change.

The Legal Side of Brand Compliance: Critical Issues CMOs Miss

Explore what every CMO must know about brand compliance—legal pitfalls, regulatory risks, and cutting-edge strategies to keep your brand protected and trusted.

Dynamic Brand Guidelines: Why Static PDFs Are Dead

Explore dynamic brand guidelines and see why static PDFs no longer meet today’s needs. Includes actionable brand guide examples for marketing leaders and founders driving modern brand identity.

Brand Logo Design Basics: Essential Guide for Startup Leaders

Discover proven strategies and actionable basics of brand logo design for startups. Learn how to create a standout logo, build a strong brand identity, and leverage AI-powered tools for success.

Trend Forecasting for Startups: Capture Shifting Audiences with Cultural Insight

Discover how to read cultural narratives, identify shifts in social values, and craft brand storytelling that makes your product relevant in today’s market.

A Social Media Lead's take on Face Value in the Age of Automation

How can fintech brands stand out in the age of automation? Takenos’ Ailén Damo shares insights on trust, tone, and differentiation in the fintech industry.

A Low-Budget Brand Audit May Be the Key to Find Your Unique Voice

Learn how to conduct a brand audit on a low budget and discover your unique brand voice with our new guide. Discover how we apply our P2X approach to brand auditing.

Shein, or how a factory fashion giant is destroying third world industries

Is the death of the third world fashion industry inside a Shein Factory? Fast fashion and chinese sweathshops in this article.

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