Yes, videos can definitely help improve your website's ranking on Google. When properly optimized, audiovisual content can have a positive impact on your website's visibility and search engine rankings.
Here's how videos can contribute to higher rankings:
- Enhanced user engagement - Videos have the ability to captivate and engage users, increasing the time they spend on your website. This improved user engagement sends positive signals to search engines, indicating that your content is valuable and relevant, which can positively impact your rankings.
- Increased click-through rates - Including videos in search results can attract more clicks compared to plain text listings. Higher click-through rates (CTRs) indicate to search engines that users find your content compelling, which can lead to improved rankings.
- Improved dwell time - Dwell time refers to the amount of time a user spends on a webpage before returning to the search results. Videos can help increase dwell time as users tend to spend more time watching a video than reading text alone. A longer dwell time signals search engines that your content is engaging and valuable, potentially boosting your rankings.
- Enhanced backlink opportunities - Compelling and shareable videos have a higher likelihood of being linked to and shared by other websites, creating valuable backlinks. Backlinks from authoritative and relevant sources can significantly impact your website's authority and visibility in search results.
- Rich snippets and featured snippets - Well-optimized videos can appear as rich snippets or featured snippets in search results, providing enhanced visibility and driving more traffic to your website. These prominent positions can increase your website's chances of ranking higher.
However, it's important to note that simply embedding videos on your website is not enough. To maximize the SEO benefits, you need to optimize your videos with relevant keywords, compelling titles, descriptions, tags, and transcripts. Additionally, ensure your videos are hosted on a fast-loading and mobile-friendly platform.