Let's Build your Minimum Viable Visual Identity
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Branding projects are usually expensive and long. And the reason is quite simple: Brands are meant to last.
But in the startup world, branding is a series of core guidelines to iterate upon. It's a toolkit, rather than something set in stone.
How can startups get the visual identity (and assets) they need to get to market fast, validate their product, and connect with investors & early adopters?
Conventional agencies ask for huge commitments. Hiring a freelancer requires vetting and management. But what if there was a different route?
4 options & just what you need to get started
Firestarter includes:
4 logo options
4 brand kit options
A custom pitch deck template
A social media kit
A low-code landing page
Source files included
We want you to continue iterating and building freely - whether with us or with your internal team.
That's why we'll provide you with all your source files, no questions asked.
Powered by low-code
We use the power of low-code so you can launch a beautiful landing page fast, at a fraction of the cost of regular web development.
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“The outcome was super positive, with end users and investors praising the UX/UI of our Web3 app.”
Our Process
Research
Day 1 - Day 5
We'll begin our partnership with a kick-off call. In that call, we'll dive into your mission, audience, competitors, and role models. Then, we'll begin to research and build the visual language for your brand.
Brand Kit Design
Day 5 - Day 15
We'll design 2 potential logos & brand kits. Then, we'll meet to evaluate them together. Based on your feedback, we'll create 2 new options. Once we're set on your brand's fundamentals, we'll move forward to asset design.
Asset Design & Launch
Day 15 - Day 30
We'll design your pitch deck, key assets for your social media presence, and a low-code landing page. As if that weren't enough, we'll develop your landing page on Webflow, optimize it for performance, and deploy it to your domain.
Frequently Asked Questions
I don't want a low-code site, do you use WordPress/React?
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We don't create WordPress websites/themes. However, we do work with the JAMStack (especially with NextJS). We can create a NextJS website for you, but that request is out of Firestarter's scope. Get in touch for a custom quote.
Will I have access to the source files?
Yes, you'll have access to all of your project's source files. We'll provide all visual deliverables on a Figma file. And, if you've never used Figma before, we'll give you a quick tour through the platform. Additionally, your low-code site will be hosted on your Webflow account, so you'll have complete control over your site.
What if I need something extra?
Whether you'd like to add extra pages for your low-code site or extra applications, feel free to request them! We'd be happy to meet your design needs. However, be aware that these requests could affect both your timeline and your pricing.
How can you create a quality brand in 30 days?
Designing a quality brand in 30 days is 100% possible. Trust us, we've done it before. This is especially the case if you think of visual identity as a journey instead of a destination.
Are premium fonts/illustrations included?
We usually work with fonts from open source foundries/Adobe Fonts. However, if you've got the budget for a premium font, we'd be thrilled to get you one. However, you'll have to pay for the font as an extra, on top of the $2,700 pricing.
Is your timeline always 30 days?
We usually aim to launch a brand 30 days after we started working on it. However, we' can extend the timeline a couple of days to better fit your schedule.
Will I have to sign a contract?
Before our kick-off call, we'll send you an invoice for 50% of our total fee + a Statement of Work (SOW). Our SOW is usually enough for most of our partners. But if you need any special clauses, you can let us know.