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Content Reoptimization Checklist

Revitalize your content with our Content Re-Optimization Checklist. This essential guide helps you transform outdated content into powerful conversion tools. Avoid common pitfalls like keyword stuffing and instead focus on quality enhancements. Boost your content ROI and keep your site engaging and relevant.

Low-hanging fruit

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task

something to have in mind

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Review your CTA

Does your content include a final CTA? If so, does it align with what you know about your users now? Is it leading your users to their most likely and desirable next step?

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Fix broken links

Check if your content includes any broken links. Delete or replace them.

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Optimize your subheadings

Are your subheadings targeting secondary keywords? Are they descriptive enough?

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Re-optimize meta title & meta description

Make sure your meta title & description include your focus keyword and make your content’s competitive advantages crystal clear.

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Replace dates and set up an evergreen slug

Is your blog post “the ultimate guide to [achieve X] in 2021”? Update it. And if your post’s slug includes the original date, rewrite it and set a permanent redirect to the new, evergreen slug.

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Promote a lead magnet

You don’t want your users to just read your blog post, think “hey, that’s a great post”, and never take any further action. A lead magnet can be a value-driven, low-stakes way to get a first conversion. Link to it, or promote it where it makes sense.

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Naturally include links to newer content

Pass on some of that “link juice” to newer content, and help your users discover other relevant pieces in your content library.

Mid-tier

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something to have in mind

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Make sure the content’s scannable

Avoid long, nested sentences. Keep your paragraphs short. Use lists when necessary.

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Remove filler sentences

Word count is often thought of as a measure for content quality. But lenght without depth bores and frustrates your users. Check for filler sentences and remove them.

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Compress/convert images

Unoptimized images can slow down your site significantly, hurting your UX and leading users away from your site. Ideally your images should be under 1MB. Gravitate towards low-weight, next-gen formats such as .webP.

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Optimize your post’s structure to minimize time-to-value

How much does your user have to read before starting to get value? Make your description shorter. Avoid or move redundant definitions.

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Check if time has disproven any statement/metric you included

Your content may include contextual descriptions or metrics that became outdated as time went by. Decide to replace or eliminate those segments.

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Add a FAQs section

Are there any frequently asked questions you’re not covering? Instead of trying to shoehorn them into the content, create a scannable FAQs section at the end.

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Include an expert testimonial

Consult an expert on your team and add their opinion to reinforce your brand’s position as a go-to source. Pro-tip: This is a great snippet to share on social and bring some fresh attention to the post.

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Add real-life examples

Whether you’re covering a best practice or a common mistake, adding a real-life example can bring concreteness and clarity.

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Add a product-centric angle

Your content may be interesting, but - does it relate to your product? Create a new section, mid-post, explaining how your solution can help your user achieve what they want to achieve. Remember to be informative, rather than promotional.

High investment, high return

status

task

something to have in mind

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Shift your focus from your product to your users’ challenges

Verify that you’re not focusing on features or concepts, and directly targeting your users’ needs and goals. If necessary, rewrite.

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Add complementary graphics & video content

Is there anywhere where graphic or video content could bring extra value? If so, produce it - or embed an existing asset from a brand/content creator you respect.

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Make sure your old content’s targeting relevant search intents

Is your old content matching what your users want to find with the query you’re targeting? If not, adjust accordingly.

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Make sure your old content’s aligned with your current content strategy

Does your old content match what you know about your users and their preferences? If not, adjust accordingly.

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Check for duplicate content - If it exists, merge & redirect

Duplicate content makes you compete against yourself - and could prevent qualified traffic to go where you want to direct it. Consolidate redundant pieces to produce a value-packed master post.

FAQs

What is this about?

[Close]

That title’s quite a mouthful, isn’t it? Our CCRO Checklist is an asset that will help you cover all your bases when it comes to keeping your content optimized. As you already know, Google loves revamped content.Additionally, keeping your content optimized will help you to:
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> Protect your ranking
> Keep your bounce rate low
> Preserve users’ perception of your brand as a go-to information source
> And much more

How often should I revamp my content?

[Close]

You shouldn’t revamp your content absurdly. Instead, you should keep an eye on your content’s performance and only revamp pieces that:

> Are at risk of losing positioning
> Are currently losing positioning
> Became outdated or irrelevant
> Can offer high value but never reached their full potential

When clients have large content libraries, we usually recommend assigning a percentage of their monthly wordcount to content revamping.

Should I revamp high-performing posts?

[Close]

If it’s not broken, don’t fix it. If an evergreen content piece is climbing up the SERPs, don’t revamp it! It’s not necessary.

Why not create new content instead?

[Close]

You should revamp existing pieces, as well as create new ones. But, by keeping your old content fresh, you make sure that:

> Your content budget doesn’t go to waste
> You’re not cannibalizing your material or producting duplicate content
> Your team can exploring new content ideas, expanding and diversifying your content library
> All your content’s at the same quality level

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