The Postdigitalist Differential

We founded Postdigitalist in 2020. Since then, we've had the pleasure of working with companies of all sizes and latitudes.

This manifesto has had several iterations. In this one, we borrow five quotes that represent us and use them as anchor points to explain what we're about.

Thanks for reading.

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” — Steve Jobs

Postdigitalist helps tech companies shape and tell their stories across mediums.

We mostly focus on:

• Developing brand's foundational narrative and tone of voice.
• Designing and implementing bottom-of-the-funnel and account-based strategies.
• Designing and implementing better editorial processes.

Long story short: We help you understand who you are and who you're selling to. If you've already got the answers, we'll help you bridge the gap between your goals and your content operations.

"Strategy is accepting that you are doing something better than the other and the other is doing something better than you. You have to pick your fight." — Axel Dumas

Strategy is about making bets and compromises. The best brands aren't for everybody. We help founders choose which compromises to make, with the core goal of building companies that make an impact.

"An impact" can be something as simple as helping people save time and reduce busywork - or it can be something as important as educating the next generation of crypto users.

"How to do Anything: At first, dig with your hands. When you find the spoon, dig with the spoon. When you find the shovel, dig with the shovel." — Katie Benn

Companies hire us at one of two times:

• Before a funding round - when they know they'll be selling their story to investors.
• Shortly after a funding round - to scale their content operations and help the marketing team find some footing.

We're goal-oriented and realistic. We work with what we've got and we set priorities. We measure our work in impact, not in output.

"Attention, taken to its highest degree, is the same thing as prayer." — Simone Weil

Endless feeds and generative AI devalue attention. They turn attention into something to burn for easy dopamine. In this context, brands that bet on real human connections win. We use careful design, user research and tried-and-tested frameworks to co-create brands worth paying attention to.

"Never write an advertisement which you wouldn't want your own family to read. The consumer isn't a moron, she's your wife." — David Ogilvy

We only ship things we are proud of.

If our principles align with yours, we may be the marketing partner for you.