x mins

Get our best ideas
in your inbox

You're in 🥂
Thanks for subscribing!
Oops! Something went wrong while submitting the form. Please try again.

SaaS Blog Design: How to Design a Blog that Engages & Converts

Team
Last edited on Jan 17, 2025

Imagine you’ve got a blog packed with high-quality, in-depth content that answers your target audience's exact questions and is perfectly optimized for SEO. That sounds great, right?  Now imagine a visitor lands on your blog only to find a cluttered mess—no categories to sort through, slow load times, and even broken elements. Instead of helping your numbers, you’re just setting yourself up for a sky-high bounce rate.

This is a big deal for SaaS companies. A good blog doesn’t just attract visitors, it turns them into customers and helps you build brand authority. That’s why, beyond optimizing your SaaS homepage, it’s crucial to prioritize SaaS blog design.

Over the years, we’ve worked with leading SaaS companies and perfected blog designs that increase traffic and improve user experience (UX). Today we want to share our top tips with you. 

How to Design a Blog for Your SaaS Company

A SaaS blog needs to be designed in a way that makes it easy for visitors to find the content and come back for more. An SEO-friendly and organized blog layout is key to making this happen.

Let’s walk through a typical SaaS blog design from index to individual blog posts.

How to Design a SaaS Blog Landing Page

The cornerstone of your SaaS blog should be an index page that showcases all your content in a clear and organized manner. However, it’s not enough to create just any index; you should apply SEO and UX best practices. This will ensure that your content is easily discoverable for both visitors and search engines (SERPs).

Make sure to include:

  • Featured article sections for maximum visibility 
  • Thoughtful blog categorization with unique URLs 
  • Archive pages for older content 
  • Smart promotion of other content assets 
  • Compelling calls-to-action (CTAs) 
  • Author pages for credibility 
  • A search bar

Let’s break this down! 

1. Create a Section for Featured Articles 

Your blog landing page is your chance to make an excellent first impression. Think about it—when visitors arrive, you have mere seconds to hook their attention. Featuring standout articles prominently on the page is one of the easiest ways to do this. 

How to Feature Articles Effectively 

  • Pin evergreen or trending articles: Choose posts that are performing well or have long-term value, such as guides, tutorials, or industry updates. 
  • Use engaging thumbnails or titles: Visual cues like high-quality images or bold titles can draw attention to these featured posts. 
  • Organize based on relevance: Group articles by theme or topic to ensure they cater to diverse visitor interests. 

For example: If your SaaS targets project managers, your featured section could spotlight articles like "Top 10 Project Management Tools in 2023" or "How to Automate Weekly Reporting with SaaS." 

This doesn’t just drive engagement—it keeps readers clicking and lowers your bounce rate, which is great for SEO. 

2. Categorize Your Blog with Specific URLs 

A disorganized blog is like a library without labels. Don’t make users (or search engines) work harder than they need to. Divide your blog into specific categories or content hubs with unique URLs to make content more accessible. 

Categorizing your blog with specifics URLs will help you:

  • Improve navigation: Visitors can easily find what they’re looking for based on topics or themes.
  • Boost SEO: Search engines love clean, well-organized blogs. Dedicated category pages add structure and make it easier to rank for thematic keywords.
  • Increase engagement rates: Readers are more likely to explore additional content when their interests are catered to.

How to Variegate Your Blog

Choose category names that match the keywords your audience is searching for, and create a category page to house each one.

For example, a SaaS company like Toggl could categorize its content by "Productivity," "Project Management," or "Time Tracking." 

Toggl's blog landing page features sections for each category, and includes a “See all articles” button that links each category page.

These categories could have the following URL structures:

  • /blog/productivity
  • /blog/project-management
  • /blog/time-tracking

Adding your posts to each category is easy. You can do it directly in your CMS (like Webflow or Wordpress).

Pro Tip: Make sure all your blog posts link to each other. You can use breadcrumbs to help visitors navigate back and forth through your blog!

3. Add an Archive Page 

While your homepage and categories shine a spotlight on new or featured content, an archive page is perfect for older posts. Archives act as a content library, giving your evergreen resources a home and ensuring they’re not buried under newer pieces. 

How to Build an Archive Page 

  • Segment by date or topic: Use filters to organize content by publication date, categories, or popularity. 
  • Add a search bar: Make it easy for users to dig through your archives quickly. 
  • Prioritize usability on mobile: Respect the fact that many of your users may be accessing content from smaller screens. 

An archive page not only drives internal linking opportunities but also encourages readers to spend more time on your site—a crucial metric for SEO. 

4. Promote Related Content and Assets 

Seize every opportunity to cross-promote your content. If a user finishes reading a blog post and sees no clear next step, they’re likely to leave. However, promoting other relevant assets can help keep them engaged. 

What You Should Promote

  • eBooks or whitepapers related to the topic they’re reading 

 Example CTA: “Want to master lead generation? Download our free guide!" 

  • Case studies that show practical applications of your services 

 Example CTA: "See how [Startup Name] used [Your SaaS] to boost user retention by 35%." 

  • Newsletters

Example CTA: “Loved this post? You might also enjoy our newsletter. Subscribe’” 

Pro tip: Use dynamic content widgets to auto-recommend posts or assets based on the visitor’s on-site activity. Platforms like HubSpot and Optimizely make this possible. 

5. Incorporate Powerful CTAs 

Every SaaS blog landing page needs a clear and compelling call-to-action (CTA). Whether you want readers to sign up for your newsletter, try a demo, or download an eBook, CTAs should stand out without being overly aggressive. 

How to Incorporate a Powerful CTA

  • Make it visually distinct: Use bold colors, large fonts, or buttons to draw attention. 
  • Keep the message concise: Phrases like “Try for Free,” “Learn More,” or "Subscribe Now" perform better than overly long CTAs. 
  • Use action-oriented language: Words like “explore,” “discover,” “download,” and "boost" create urgency and interest. 

For example: At the end of the blog post, add this:

"Discover how [Your SaaS] can amplify your productivity—[Sign Up for a Free Trial] today!" 

By embedding CTAs smartly throughout your page, you’ll create multiple pathways for conversion. 

6. Add Author Pages

Humanize your content by creating pages for your blog contributors. SaaS companies benefit greatly from thought leadership, and a trustworthy author bio adds an extra layer of authenticity and topical authority to your blog. 

What to Include in Author Pages

  • Author’s professional background and expertise. 
  • Links to all blog posts they’ve written. 
  • A quick “fun fact” or human-touch anecdote to create relatability. 

For example: “Julia Perez is a content strategist at [SaaS Company Name], specializing in onboarding SaaS strategies. When she’s not writing, Julia enjoys brewing the perfect cup of coffee.” 

Having well-structured author pages builds trust with your audience and fost

Pro tip: Include the author’s name on each article card on the homepage.ers a connection that turns casual readers into loyal followers. 

Add a Search Bar

A blog with hundreds of posts can be hard to sift through without proper navigation. This is where having a prominent search bar becomes essential.

Why it matters: 

  • Allows readers to quickly find the exact content they’re looking for. 
  • Improves session duration by offering an intuitive way to dig deeper. 
  • Enhances the UX for returning visitors who already know what they want to read.

Pro tip: The top right-hand corner of your blog landing page is prime real estate for search functionality. Make it universally accessible across all blog pages.

How to Design a SaaS Blog Post Page

You’ve done it. You’ve designed a beautiful blog homepage that’s attracting visitors and delighting them with your stunning design. Now it’s time to bring the party to your SaaS blog post page. This is where the magic can continue, and you have another prime opportunity to increase brand awareness and even convert some visitors.

1. Add Author Information Above the Fold

Visitors often seek to establish trust and credibility before engaging deeply with your content. Including the author’s name, job title, and a link to their bio at the very top of your blog post is a simple yet effective way to build trust and authenticity.

2. Include Published On and Last Updated Dates

Freshness matters in the SaaS world, where technology evolves rapidly. A clear “Published On” date shows readers when the content was written, while a “Last Updated” marker signals that it’s been refreshed to stay relevant.

This feature:

  • Enhances transparency and builds trust.
  • Improves SEO rankings since Google favors updated content.
  • Encourages readers to bookmark your page or share it as a reliable resource.

3. Create a Compelling Hero Section

Your hero section is the first visual impression your reader gets—make it count! Use this prime real estate to:

  • Summarize the post’s purpose with a short and compelling headline.
  • Include an engaging introduction or subheading.
  • Add relevant visuals, such as an image or illustration, to catch attention.

Example:

"How to Design a SaaS Blog Post Page That Converts Visitors into Customers"

Keep your hero section clean and focused to immediately convey the value of your content.

4. Use Left and Right Sidebars

A well-placed sidebar enhances navigation and provides additional value without distracting readers. Here’s how:

  • Left Sidebar: Use it to include the table of contents for the blog post in a fixed position and social share buttons.
  • Right Sidebar: Promote email signups or insert a CTA.

Sidebars improve the user experience by making it easier for readers to explore other parts of your site.

5. Include a Progress Bar

Ever noticed how platforms like Medium use a progress bar at the top of their posts? A loading bar is a subtle but effective UX feature that:

  • Shows readers how much of the content remains.
  • Keeps them engaged by setting expectations for article length.
  • Encourages them to reach the end and engage with your CTAs.

This small addition provides a big boost to readability and engagement.

6. Suggest Related Articles

When readers finish one post, guide them to the next. Include a “Related Articles” section at the end of your content or as in-line suggestions to:

  • Encourage readers to explore similar topics.
  • Increase average session duration on your website, improving SEO.
  • Showcase the breadth of your expertise.

Pro tip: Ensure recommendations align with the reader’s interest and the blog topic. Use tools like AI algorithms to dynamically generate related posts.

7. Reutilize Slide-In Boxes

Slide-in boxes are an underrated gem for SaaS blogs. They are less disruptive than pop-ups, blending into the reading experience while still catching the reader’s attention. Use slide-in boxes to:

  • Promote newsletters or lead magnets.
  • Direct readers to a demo or free trial of your SaaS product.
  • Highlight exclusive offers or product updates.

For example:

"Enjoying this post? Sign up for our newsletter and get weekly SaaS tips delivered to your inbox!"

8. Incorporate Videos and Infographics

If a picture is worth a thousand words, videos and infographics are worth even more. Use these rich media formats to:

  • Communicate tutorials or complex processes more effectively.
  • Appeal to visual learners in your audience.
  • Increase shareability and engagement on social platforms.

For instance, embed a short demo video of your SaaS tool or create an infographic summarizing statistics mentioned in your post.

SaaS Blog Design: Best Practices for Considering in All Pages

Now, let’s dive into three core elements of successful SaaS blog design.

Readability

Readability is one of the most important factors in your blog’s success. If your content isn’t easy to read, your audience will bounce quickly.

To ensure your content is readable, follow these tips:

Visual Hierarchy

The visual hierarchy guides readers through your content. It helps them focus on the important stuff and ignore the rest. At its core, a solid visual hierarchy emphasizes the importance of your UI elements and the structure of your content. To create a successful visual hierarchy, use typography, color, and spacing to direct attention to your most important elements.

Color and typography are your best friends when it comes to creating a successful visual hierarchy. Ample spacing between sections of your blog makes your content more scannable and improves the user experience. Bold text, italics, and underlining are great ways to draw attention to important points on your blog.

Mobile Optimization

A responsive design is no longer optional, it’s mandatory. Your blog needs to be able to scale seamlessly to provide a great experience for mobile users. 

A mobile-first design philosophy focuses on your content and eliminates distractions, creating a simple, enjoyable experience for your readers on-the-go.

Measuring the Success of Your SaaS Blog Design

You’ve created your blog design, and now it’s time to see how it’s performing. 

Measuring the success of your blog content is important because it helps you understand how your audience is responding to your content. 

You can: 

  • Use key performance indicators (KPIs) like bounce rate and average time on page to see how engaged your visitors are. If your bounce rate is high and your time on page is low, you may need to take a look at your blog content and consider making changes.
  • Use Google Analytics to track how visitors are interacting with your blog. This is a great place to set custom goals that are specific to your blog. For example, if you have a webinar sign up form on your blog, you can set Google Analytics to track when someone fills out that form and reaches the thank you page.
  • Do an A/B testing of your SaaS blog design and CTAs. This is a great way to see what's working and what isn't. You can test different designs, CTA buttons, and even the placement of your CTAs to see what performs best. Tracking your metrics and analyzing the data will help you make informed decisions about your blog design and how to improve it over time.
If you want to learn more about measuring the performance of your SaaS website or landing pages, check out our Conversion Rate Optimization (CRO) guide.

Wrapping Up

Your SaaS blog has the potential to be more than just an informational hub—it can become a powerful tool for engagement, education, and growth. By implementing these features, you’ll not only enhance reader interaction but also drive conversions.

Need help making it happen? Partner with us to transform your SaaS blog into a smart, engaging, and visually stunning platform. Book a call.

Frequently Asked Questions

What are the key elements of effective SaaS blog design?

To design an effective SaaS blog, focus on readability, visual hierarchy, and mobile optimization to boost engagement and visibility. Prioritizing these elements will elevate your content and connect better with your audience!

How can I increase conversions on my SaaS blog?

To boost conversions on your SaaS blog, focus on creating high-quality content paired with strategic calls-to-action and interactive elements. This approach will engage your audience and inspire them to take meaningful actions!

Where can I host my SaaS blog design?

At Postdigitalist, we use Webflow—a powerful low-code platform that enables us to create intuitive, beautiful designs quickly. It also features a robust CMS where we implement SEO best practices to optimize your content.

Can you help with both blog design and content strategy?

Absolutely! Our design service pairs seamlessly with our content marketing package, which includes strategy development, content creation, publishing, and performance tracking. We also conduct in-depth industry and competitor research to address your audience’s specific needs.

For example, in our partnership with Firmaway, we not only redesigned their blog based on best practices but also established a long-term collaboration for content marketing services.

Why is mobile optimization important for my blog?

Mobile optimization is crucial because it creates a seamless experience for your readers on their devices, boosting both their satisfaction and your blog's visibility in search engines. Embrace it to elevate your blog and reach a wider audience!

How can visual content drive engagement on my blog?

Incorporating videos and infographics into your blog can significantly boost engagement by making your content more interesting and visually appealing. Embrace these tools to not only catch attention but also to enhance understanding and keep readers coming back for more!

What tools can I use to measure the success of my blog design?

To effectively measure the success of your blog design, use Google Analytics to track user engagement and other key performance metrics. This tool will empower you to make informed decisions that enhance your blog’s impact.

Not ready yet? Explore more content

Get in touch today, have a full Content Operation running in under 3 weeks

Book a free consulting call
Coffee?