B2B SEO case study: How we turned a blog into Firmaway's top customer acquisition channel
Firmaway is a leader in providing LLC formation and tax compliance services to LATAM-based founders. From 2023 to 2025, we operated as Firmaway's core SEO + content team. During our partnership, we built their blog from scratch. We strategized, produced and distributed highly technical content that delivered consistent, measurable growth.
Before
- Excessive reliance on paid ads
- Sparse SEO initiatives with no outcomes tied to revenue
After
- Content brings in a steady stream of organic leads quarter after quarter
- Firmaway has robust topical authority, leading across hundreds of keywords
- Content helps the sales team stay educated on customers' needs
- The blog builds rapport with leads, positioning the company as the sage they need
"I was very doubtful that someone could produce high-quality content about what we do. But not only did you meet my expectations, I'd say that you even surpassed them. I love the fact that you're as committed to lead generation as I am. Other vendors usually focus on their output, but not on the result that the client wants, which is increasing sales. You're different in that sense and that's something I really like."