In early 2023, we joined forces with Envica to relaunch the media company.
Our work involved:
- Brand strategy
- Logo design
- Design system creation
Context & Goals
Envica delivers bite-sized news to thousands of Gen-Z and millennial readers in Argentina, and has over 100k Instagram followers.
According to Francisco Parata, its creative lead:
“Envica is a digital media company that focuses on providing quality information and entertainment to young people, offering diverse and unique content. Our goal is to connect people with information effectively, while maintaining quality and diversity across different formats and platforms.”
In early 2023, Envica was outgrowing its brand. Their logo was failing to represent them or speak to their audience. And their design system was all over the place.
Envica’s main format is Instagram Stories, where users can enjoy a consistent stream of news headlines and highlights. Each news category needed a signature color, and the Stories themselves had to be standardized to accommodate Envica’s modern, semi-automated content curation process.
So, our target was somewhere between simplicity, freshness, and iterability.
First, we defined the design system.
Then, we moved on to the logo.
And finally, we developed a system that the Envica team could use to build and display custom but brand-compliant Stories across platforms. The process was smooth and relied on constant communication between Envica’s creative team and Postdigitalist’s designers.
According to Francisco:
“We were fascinated by the level of craftsmanship, precision, and detail from the first deliverable. The proposals look premium, modern, and are strongly linked to the digital world.”
But that doesn’t mean that there wasn’t any back-and-forth:
“We highlight the good predisposition to feedback and the warmth with which you received it”, Francisco says, “and all within the agreed deadlines, which was a very important aspect for us.”
Envica’s current image is cleaner and more evocative than it ever was. And its new design system significantly accelerated the news crafting, delivery, and distribution process.
According to Francisco:
“The quality of Postdigitalist’s work is simply superior to that of other agencies we worked with in the past. You fulfilled our goals perfectly. You even challenged us with new ideas and proposals that benefited both the brand and the business.”