What’s in a name? In late 2021, we gave a beloved language academy (and its community) the name they deserved. Plus, we redesigned their leading brand.
In the meantime, we thought about positioning, our community, and how to rethink online education in the era of Discord & TikTok.
The name had to be:
The visual identity had to be:
Reception was overwhelmingly positive. In the three months after re-launching the new brand:
“I feel that having a new name (despite the legal reasons for seeking it) really gave us all a much stronger sense of belonging. From within the team, we continue to work together to improve and grow the company. And those that knew us before the renaming have welcomed it with open arms. The idea of being a ‘Moockie’ makes everyone, from newcomers to old-timers, feel like they belong to a much more unique community and academy. With our new name, we sealed our identity and were ready to introduce ourselves to the world as something completely new. We were able to make a difference in the market.”
- Antonia A., General Manager at Moocks