Moocks

‍In late 2021, we collaborated with the design team at Moocks, a bootstrapped eLearning startup. We developed a new brand identity, aligned with the community's scale, ethos, and aspirations.

Scope included:

• Brand strategy
• Logo refreshment
• Typography, color palette & use guide
• Social media applications
• Character design for student handbooks‍

Additionally, we developed an organization-wide design implementation process.

We were particularly attracted to this project because:

• The client was a bootstrapped Argentinian startup with a sub-30 founder
• The brand was strongly betting on community-led growth

Planning design implementation for the long run

Aside from elaborating a new visual identity for the brand, we collaborated with the design, sales & pedagogic teams to establish:

• A common hub of design assets
• Simpler content creation processes, powered by low-code integrations

This helped to:

• Guarantee brand consistency across domains and customer touchpoints.
• Speed campain implementation and optimization speed significantly.
  

Results

Our collaboration's impact can be synthesized into:

• Strenghtened community identity
• Continuous growth and brand iteration
• Stronger brand recognition

In the three months after implementing the new brand identity and processes, the brand attained:

• A total campaign ROI of 77.8%
• A growth rate of 15.3% on their strongest social media channel (Instagram), which reached 1.5M accounts, increasing engagement rate by 67.9%
• 50.2% increase in monthly revenue