Branding & Low-Code Web Development for a Paid Media Agency
Client
Scope
Design + Development
Year
2022
Status
Finished project
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Context
In late 2022, we helped a whitelabel marketing agency to refresh their visual identity, rebuild their website, and refine their messaging for international expansion.
The scope of our project included:
- Logo design
- Visual identity design
- Pitch deck design
- Low-code web design & development
- Copywriting
Let’s dive into it.
Goals
URMedia is a whitelabel marketing agency that provides paid media, PPC & media strategy localization to some of the largest agencies in LATAM. In late 2022, the company decided to begin exploring potential partnerships with US and UK agencies.
Consequently, they needed:
- A new website, with self-explanatory, competitive & optimized copy
- A new visual identity built on solid fundamentals
- A robust website, optimized for conversions
- A solid pitch deck template
“We were planning to internationalize our agency, so we needed a new identity that was more appealing to the global market”, says Walter Sosa González, URMedia’s founder.
Project Planning
The process took a little over two months. First, we assembled a moodboard of sources and references inspired by the client’s goals, industry, and preferences.
Next, we developed the pillars of the brand and wordmark. Once we aligned around visual identity, we applied it to their website and to a pitch deck. Then, we dove into copy.
We used a share Notion client portal throughout the collaboration to stay aligned and gather deliverables.
“We had a few discovery meetings where we explained our needs and the current state of the brand”, Walter recalls, “Then [Postdigitalist] developed a project proposal and we set delivery dates. After that, they set up a Notion space for the project for us to see the current state of each stage, which was very helpful and practical.”
Brand Design
When we started working on the logo, the client gave us a clear guideline: “No faces, no buildings.” It felt counterintuitive at first. But it forced us to think beyond the company name’s origin (the agency was named after the city of Ur Kasdim, as a response to Argentinian agencies’ tendency to name themselves after glamorous European cities).
The company’s wordmark is dynamic, neutral but sharp.
Content-Oriented Web Design & Development
At this stage of the project, we leveraged our content-first approach to web design and the same content templating strategy that powers our programmatic SEO services.
We designed URMedia’s website with the goal of developing structures that would be reusable as the website scaled. We combined the copywriting and the prototyping process to make sure every structure was designed to be filled with content that was:
- Timely
- Relevant to the user
- Informative
- Conversion-oriented
One of UR’s biggest competitive advantages is its transparent and predictable pricing. We gave clients instant access to a quote through a pricing calculator. This calculator was seamlessly integrated into UR’s Webflow website through custom code.
Results
Although URMedia’s disembark in the US market is still underway, our collaboration equipped them with a robust website, designed to engage their target audience. And if user interactino proves that there's room for improvement, the URMedia team will have the tools and contextual information to finetune the platform in the long run. According to Walter:
"[Postdigitalist] understood our brand as a whole and worked hard to help us reach our goals”.
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